Coca-Cola: Breakthrough

Breakthrough is GAY TIMES and Coke Studio’s campaign to find the best unsigned LGBTQ+ music talent in the UK and Ireland. As part of the campaign, Breakthrough offered four acts a photoshoot with a leading queer photographer, video content, valuable live experience and lasting support propelling them, beyond the summer Pride months, in an industry so few manage to break into. This support includes prestigious festival slots as well as performances at Pride in London and Brighton Pride as part of Coca-Cola’s Parade Float. The four acts were chosen following an online callout that attracted submissions from more than 200 talented artists.

The partnership's success led to an even bigger campaign this year, featuring a cast of six talent and capturing more assets.