Mercedes-AMG SL Campaign:
The Star Is Reborn

Mercedes enlisted Rankin Creative to launch the new Mercedes-AMG SL, leading to the creation of the 'The Star is Reborn' campaign. We assembled a fleet of iconic SL models from past decades, crafting a comprehensive 360º campaign that spanned TVC, OOH, digital, and social media assets. The result? Mercedes-Benz's most successful Instagram campaign launch to date.

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Creative Director: Vicky Lawton
Senior Creative & Art Director: Julia Salotti
Designer: Jack Walsh
Director: Christian Larson
Hero Photographer: Chris Colls
Lifestyle Photographer: Mark Rabadan
Car Photographers: Felix Aliberti + Uwe Kristandt
Production: RANKIN

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