GAY TIMES collaborated with NYX Professional Makeup with its Proudly Pro-You initiative, in partnership with Stonewall and UK Black Pride, to support Black and POC LGBTQIA+ community builders across the UK. The initiative reflects NYX’s ongoing commitment to drive change, support, represent and celebrate LGBTQIA+ people of colour. 

The campaign I creatively directed comprised of a still portrait of each community leader, social-first films, a behind-the-scenes video, IG carousels and editorial content.